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Author:   Alvaro Rocha ,  Hojjat Adeli ,  Gintautas Dzemyda ,  Fernando Moreira
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2024
Volume:   802
Weight:   0.724kg
ISBN:  

9783031456503

ISBN 10:   3031456505
Pages:   454
Publication Date:   15 February 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Twitter News Networks: the Story of Portugal and the Philippines.- Multidimensional and Multilingual Emotional Analysis.- Explaining Wikipedia page similarity using network science.- ESG in advertising narratives: Case analysis of Golden Lion winning campaigns at Cannes 2022.- The digitalization of the event industry – mobile and internet applications as a tool to improve event communication and experiences: A case study of a French event app start-up.- A Digital Marketing Plan for a Pateo House in Alentejo.- Integrating online and offline distribution strategies – a Portuguese case study.- The city makes its mark in a review on digital communication and citizenship.- The Influence of In-store Music on the Consumer's Shopping Experience.- Marketing Plan for an Online Business: A Case Study.

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