Overview

When you want to change the world, how do you get the world on board? This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. It uniquely guides you through the Five Traits of Influence, step by step. You'll activate your purpose, identify your audiences, build your brand, construct your plan and master core skills. These essential skills cover changing behaviour, body language, persuasive conversations, creating killer content, storytelling, writing craft, media relations and TED-standard public speaking. Inside, you'll find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you'll plan your leadership path. This book unlocks the tools previously only accessible to those employing PR and media agencies and development coaches. Learn their secrets and use them for yourself. Whether it's for personal growth or you want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications.

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9789063696115

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Adam Stones is an award-winning writer and communications strategist working exclusively with people and brands making a positive impact. After several years working with UK media (including BBC Magazines and Telegraph Media Group), he spent eight years working for two of London's leading communications agencies: Burson Cohn & Wolfe (PRovoke's Global Agency of the Year 2020) and Forster Communications (Consultancy of the Year 2021 at edie Sustainability Leaders Awards). In 2016, he moved to Amsterdam and established his own purpose-focused enterprise, A'DAM Communications.

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