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OverviewAuthor Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia. Full Product DetailsAuthor: Erdener Kaynak , Hans JanssonPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138972667ISBN 10: 1138972665 Pages: 248 Publication Date: 02 August 2017 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Foreword Preface The Marketing Economics Approach to Industrial Marketing in Less Industrialized Countries Methodology The Institutional Framework Industrial Marketing Strategies Linkage Strategies Competitive Strategies Marketing to Projects Implications for Industrial Marketing Management References IndexReviewsAuthor InformationKaynak, Erdener; Jansson, Hans Tab Content 6Author Website:Countries AvailableAll regions |
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