Overview

Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today's globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry. In Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses, an international group of scholars takes an interdisciplinary approach to deciphering the complexities that arise from the convergence of modern technology and traditional Indigenous knowledge. By integrating disciplines such as finance, technology, consumer behavior, and marketing within the context of Indigenous empowerment, this groundbreaking work pioneers new insights into how these elements can synergize for sustainable development. Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.

Full Product Details

Author:   Indrajit Ghosal (Brainware University, India) ,  Swati Gupta (Universal AI University, India) ,  Sudhir Rana (Gulf Medical University, UAE) ,  Dipak Saha (IEM Kolkata, India)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 2.60cm , Length: 22.90cm
Weight:   0.646kg
ISBN:  

9781836080695

ISBN 10:   1836080697
Pages:   408
Publication Date:   30 April 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1. Examining the Influence of Social Media Marketing Strategies on Indigenous Consumer Behavior in the UAE; Hardyal Kour Rainu and Kamaladevi Baskaran Chapter 2. Empowering Women: Challenges, Progress; Nilanjan Ray, Niyasha Patra, Suraj Sharma, Debarshi Ghosh, Indranil Bose, and Rajneesh Kler Chapter 3. Bridging Theory to Practice: Empowering Indigenous Businesses through Innovative Analysis of Audited Financial Statements; Erisa Avdimetaj, Enkeleda Lulaj, and Gina B. Alcoriza Chapter 4. Exploring the Dynamics of Ethno-Consumerism: The Interplay between Indigenous And Mainstream Consumer Behavior n Cross-Cultural Contexts; Naboshree Bhattacharya and Divya Bansal Chapter 5. How CHATGPT shapes Knowledge Acquisition and Career Trajectories in Higher Education: Decoding Students' Perceptions to achieve Quality Education; Ravishankar Krishnan and Logasakthi Kandasamy Chapter 6. Cross-Cultural Leadership in Tech-Driven World; Richa Jain and Durdana Ovais Chapter 7. Overcoming Challenges and Embracing Opportunities in the Integration of Modern Financial Tools Preserving: Cultural Heritage in Finance; Syed Mohammad Faisal, Ahmad Khalid Khan, and Nouran Ajabnoor Chapter 8. Evaluating Business Performance through Audited Financial Statements: Considerations for Future Trends in Indigenous Finance; Ruanda Kukalaj, Enkeleda Lulaj, and Blerta Dragusha Chapter 9. Revolutionizing the Indigenous Financial System with the Utilization of Artificial Intelligence; Anju Rohilla, Ansh Jindal, and Priya Jindal Chapter 10. The Role of Education in Indigenous Empowerment; Ruchika Rastogi and Swati Gupta Chapter 11. Leveraging the Internet of Things (IoT) for Financial Empowerment in Indigenous Communities; Chinhita Sanyal, Pradipta Banerjee, and Indrajit Ghosal Chapter 12. Influence of Indigenous Marketing Practices on Consumer Behavior and Brand Loyalty in Retail; Vijay Prakash Gupta, Shebin Sharief, Vishal Kumar Tyagi, and Rajesh Manchanda Chapter 13. Techno-Entrepreneurship: Catalyst for Profitability and Efficiency in the Handicraft Industry; Mrinal Kanti Das, Soumya Mukherjee, and Amina Omrane Chapter 14. Integrating AI and ML technologies into indigenous Financial Systems-Applications of AI and ML in indigenous Financial management; Rajiv Iyer and Vedprakash C. Maralapalle Chapter 15. Empowering Indigenous Communities Through Education; Meeta Siddhu and Madhuri Singh Chapter 16. Integrating Artificial Intelligence in Islamic Financial Management: Opportunities and Challenges in Maintaining Shariah Compliance; Early Ridho Kismawadi, Mohammad Irfan, and Isnaini Harahap Chapter 17. Bridging Cultures: A Framework for Inclusive Indigenous Technologies; Abhijit Chandratreya Chapter 18. Cultural Perspectives on Wealth and Prosperity in Indigenous Communities; Indira Bhati, Amit Joshi, and Rishabh Jain Chapter 19. The Effect of Family Financial Support on Facilitating Students' Academic Success: A Mixed Methods Analysis during University Closure and Reopening towards Indigenous Empowerment; Enkeleda Lulaj, Luis Cardoso, Muthmainnah, Gül Erkol Bayram, and Andi Asrifan

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Author Information

Indrajit Ghosal is Associate Professor in the Faculty of Management and Commerce at Brainware University, India. Ghosal has more than 16 years’ experience in teaching. Swati Gupta is Associate Professor at the Universal AI University, Kushiwali, India, and a leading researcher in the dynamic intersection of fintech, corporate finance, and entrepreneurship. Sudhir Rana is Associate Professor of Marketing and Strategy, as well as Program Director at the College of Healthcare Management & Economics at Gulf Medical University, UAE. Dipak Saha is Professor in the Department of Management Institute of Engineering & Management, University of Engineering & Management, Kolkata, India.

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