Overview

"From the late 1970s a revolution in Indian-language newspapers, driven by a marriage of capitalism and technology, has carried the experience of print to millions of new readers in small-town and rural India. This volume analyzes the role of capitalism and technology in shaping identity, ""national"" or otherwise, and seeks to explain the inner workings of one of the most complex newspaper industry in the world. It pinpoints the role of advertising in propelling a multilingual print boom, and throws light on questions of literacy and the standardization of languages. The India of the 1990s is revealed here from perhaps an unfamiliar angle, and in addition the text seeks to illustrate the global transformation of media, of which India is seen to play a key part."

Full Product Details

Author:   Robin Jeffrey
Publisher:   C Hurst & Co Publishers Ltd
Imprint:   C Hurst & Co Publishers Ltd
Weight:   0.530kg
ISBN:  

9781850654346

ISBN 10:   1850654344
Pages:   240
Publication Date:   12 April 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Introduction - a newspaper revolution?; transforming; advertising; localizing; owning; editing/reporting; controlling; comparing.

Reviews

'What makes Jeffery's work so distinguished is not simply the telling of an exciting and moving tale: the growth and development of India's regional print media, but its presentation in a rigorous theoretical framework and on the most relevant historical canvas,' -India Weekly

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions