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9781912555574

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"""A delightful potpourri of annotated punchlines - that's what I would call this easy and entertaining book. Here are some wonderful, wise, insightful and witty quotes, phrases and acronyms by myriad writers, storytellers and even a toilet seat. There is rich insight behind each one, and we learn why they have come to mean so much more than just the words that describe them. Here's one place you can give it full attention for a partial period, rather than CPA."" - Shekhar Deshpande, Head of Strategy Global Accounts, Facebook ""InCitations will not tell you all of life's answers boiled down to one phrase like some over-praised, over-priced 'self-help' book. It will, however, provoke you to think and question how you see and interact with the people around you. The author explores everything from behavioural economics, complexity theory, sport, mythology, humour, advertising and TV with a sense of humility that is refreshing and approachable. The more challenging content in each section is followed by a realistic reflection and breakdown of how to apply the topic to your own work or life. This moreish diversity of citing everything from current pop culture to world-renowned physicists keeps the reader wanting to read 'just one more section'.""- Krista Bradley, Senior Manager Market Research, Microsoft ""There is a Chinese proverb - knowledge is the best charity. Whether you are stuck or eager to express yourselves, this series of memorable quotes, aphorisms and expressions will spark your thinking and communication. InCitations is also a meaningful gift to share with the person you cherish."" - Katie Zhou, Co Founder and Managing Director, MetaThink Strategic Branding & Innovation Consultancy ""Earnest, inquisitive readers should read this book for the plethora of valuable lessons it contains while taking extensive notes. Everyone else should read it just for fun."" - Rory Sutherland, Vice Chairman, Ogilvy and author, Alchemy"

A delightful potpourri of annotated punchlines - that's what I would call this easy and entertaining book. Here are some wonderful, wise, insightful and witty quotes, phrases and acronyms by myriad writers, storytellers and even a toilet seat. There is rich insight behind each one, and we learn why they have come to mean so much more than just the words that describe them. Here's one place you can give it full attention for a partial period, rather than CPA. - Shekhar Deshpande, Head of Strategy Global Accounts, Facebook InCitations will not tell you all of life's answers boiled down to one phrase like some over-praised, over-priced 'self-help' book. It will, however, provoke you to think and question how you see and interact with the people around you. The author explores everything from behavioural economics, complexity theory, sport, mythology, humour, advertising and TV with a sense of humility that is refreshing and approachable. The more challenging content in each section is followed by a realistic reflection and breakdown of how to apply the topic to your own work or life. This moreish diversity of citing everything from current pop culture to world-renowned physicists keeps the reader wanting to read 'just one more section'. - Krista Bradley, Senior Manager Market Research, Microsoft There is a Chinese proverb - knowledge is the best charity. Whether you are stuck or eager to express yourselves, this series of memorable quotes, aphorisms and expressions will spark your thinking and communication. InCitations is also a meaningful gift to share with the person you cherish. - Katie Zhou, Co Founder and Managing Director, MetaThink Strategic Branding & Innovation Consultancy Earnest, inquisitive readers should read this book for the plethora of valuable lessons it contains while taking extensive notes. Everyone else should read it just for fun. - Rory Sutherland, Vice Chairman, Ogilvy and author, Alchemy

"""A delightful potpourri of annotated punchlines - that's what I would call this easy and entertaining book. Here are some wonderful, wise, insightful and witty quotes, phrases and acronyms by myriad writers, storytellers and even a toilet seat. There is rich insight behind each one, and we learn why they have come to mean so much more than just the words that describe them. Here's one place you can give it full attention for a partial period, rather than CPA."" - Shekhar Deshpande, Head of Strategy Global Accounts, Facebook ""InCitations will not tell you all of life's answers boiled down to one phrase like some over-praised, over-priced 'self-help' book. It will, however, provoke you to think and question how you see and interact with the people around you. The author explores everything from behavioural economics, complexity theory, sport, mythology, humour, advertising and TV with a sense of humility that is refreshing and approachable. The more challenging content in each section is followed by a realistic reflection and breakdown of how to apply the topic to your own work or life. This moreish diversity of citing everything from current pop culture to world-renowned physicists keeps the reader wanting to read 'just one more section'.""- Krista Bradley, Senior Manager Market Research, Microsoft ""There is a Chinese proverb - knowledge is the best charity. Whether you are stuck or eager to express yourselves, this series of memorable quotes, aphorisms and expressions will spark your thinking and communication. InCitations is also a meaningful gift to share with the person you cherish."" - Katie Zhou, Co Founder and Managing Director, MetaThink Strategic Branding & Innovation Consultancy ""Earnest, inquisitive readers should read this book for the plethora of valuable lessons it contains while taking extensive notes. Everyone else should read it just for fun."" - Rory Sutherland, Vice Chairman, Ogilvy and author, Alchemy"

Author Information

Anthony Tasgal's main occupation is advertising and marketing, with a particular leaning towards storytelling and behavioural economics. His other interests are the Greeks and Romans, film and writing comedy. He is the author of The Storytelling Book and The Inspiratorium.

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