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OverviewThe made in China label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy-and are emerging as powerhouse multinationals. In the Shadow of the Dragon is a meticulously researched expos' of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: * Profiles of key players * Insights into subtle yet powerful strategies used to gain market dominance * An understanding of the Chinese approach to going global * Analysis of the Chinese way of innovation * Advice on competing head-to-head or forming alliances with Chinese partners Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead. Full Product DetailsAuthor: Winter Nie , William Dowel , Abraham LuPublisher: HarperCollins Focus Imprint: Amacom Edition: Special ed. Dimensions: Width: 6.40cm , Height: 1.10cm , Length: 9.30cm Weight: 0.001kg ISBN: 9780814431702ISBN 10: 0814431704 Pages: 304 Publication Date: 16 June 2012 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsCONTENTS Preface 1 No Longer a Shrinking Violet 2 Coca-Cola, Huiyuan Juice, and CNOOC: Protectionism on Both Sides of the Pacific 3 Huawei: Technology Dictates, but Politics Still Counts 4 TCL Takes Over Thomson: Li Dongsheng's Normandy 5 Lenovo: IBM Lends a Hand 6 Kangnai, Haili, and Li Ning: Moving Up the Value Chain 7 CHINT Switches on China's Electricity 8 Ping An Brings Modern Finance to China 9 Han's Laser: Creating New Markets 10 Cracking the American Retail Market: Who Is Haier? 11 China Moves Ahead on Clean Energy 12 All Roads Lead to Innovation 13 The Implications for China and the Rest of the World IndexReviews.. .offers rare and valuable insights into this urgent question of how will China's rise to international dominance...This five-star book is a necessary read... --The Midwest Book Review This could be one of the most important books for us to read. --Inland Empire Business Journal . .. offers rare and valuable insights into this urgent question of how will China's rise to international dominance ... --Clark's Eye on Books .. .offers rare and valuable insights into this urgent question of how will China's rise to international dominance...This five-star book is a necessary read... --The Midwest Book Review .. .makes a compelling case for taking the BRIC giant seriously not only as a labor outlet, but also as a source of formidable future business competitors. --World Future Review .. . offers rare and valuable insights into this urgent question of how will China's rise to international dominance ... --Clark's Eye on Books This could be one of the most important books for us to read. --Inland Empire Business Journal Author InformationWINTER NIE is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland. WILLIAM DOWELL is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises. Tab Content 6Author Website:Countries AvailableAll regions |
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