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**Shortlisted as a finalist in the Business Book Awards 2023**   What ingredients do you need to brew a successful career in selling and marketing consumer goods? The lessons found in Nick Millers fascinating and motivating story will tell you.  Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working mens clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets. Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK's premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand's turnaround and eventual sale to SABMiller for £120 million.  In the Meantime distils all the lessons Nick picked up during his impressive career to show any leader how you can: Think strategically about selling and marketing Maximise the strengths of your team Find the benefits in setbacks and barriers Analyse your own strengths and weaknesses Motivate your team and enjoy yourself along the way  Unlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived. Cheers!

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9781912300921

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Nick Miller joined the global brewing giant SAB Miller in 2005, and went onto lead its UK and Ireland operation, transforming the Peroni brand into the market leading lager. Frustrated by the corporate decision-making processes he took up a stake in the struggling craft beer maker Meantime and changed the way people think about beer. His memoir, In The Meantime, details the ups, downs, trials and tribulations of his varied and successful career, along with the business lessons he learned along the way.

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