In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success

Author:   Saumita Banerjee
Publisher:   Letsauthor
ISBN:  

9788195259021


Pages:   198
Publication Date:   09 September 2021
Format:   Paperback
Availability:   In stock   Availability explained
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In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success


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Overview

Make Your Business Idea Come True. Imagine if you had the ability to know precisely what your customers want, and built a business around it. What if you could minimise the risk of failure when starting something of your own? What if you could act on your idea today and build it into a revenue-generating business? Written by a cohort of successful startup founders, mentors, business strategists and intrapreneurs from around the world, this book answers the question: what is the secret to building products that customers really love and willingly pay for? In this book, you'll learn: Why you should (or shouldn't) act on your idea NOW How to develop the mindset of a fearless entrepreneur with a strong sense of purpose How to make better decisions when outcomes are uncertain, using the DM Canvas and the mental time travel technique Why you should not spend your time and resources in search of investor funding, but instead delay investments as much as possible How to design and build products with high chances of success in the real world (instead of speculating and failing) How the Innovator's Canvas can help you build a flexible and robust business model How to tell your story to get the attention of your customers How to create valuable IP, not just patents to show in your pitch deck BONUS: Be remarkable and stand out from your competition BONUS: How you can build a culture of fearless innovation Each idea is unique, but there is a universal process to innovate. Buy this book to test your idea, unleash the entrepreneurial spirit within you and make your idea happen!

Full Product Details

Author:   Saumita Banerjee
Publisher:   Letsauthor
Imprint:   Letsauthor
Dimensions:   Width: 14.00cm , Height: 1.10cm , Length: 21.60cm
Weight:   0.259kg
ISBN:  

9788195259021


ISBN 10:   8195259022
Pages:   198
Publication Date:   09 September 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Author Information

An entrepreneur and technology enthusiast, Saumita is the Founder of LetsAuthor, a publisher of books written through Open Authoring. A seasoned Open Innovation practitioner, Saumita is credited with adapting the practise of Open Innovation into the field of book writing, by introducing the concept of Open Authoring. A true entrepreneur, Saumita wears multiple hats co-ordinating activities that go with running an innovative company: from conceptualising the platform, to commissioning new book topics, co-ordinating co-author contributions, publishing, marketing, and so on. In this book, she shares her slice of knowledge as an entrepreneur, creating something new to the world, operating in a blue ocean, and growing her own company.

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