Overview

This is the story of Just Us! Coffee Roasters Co-op, Canada's first fair trade coffee roaster. This book describes its successes and its failures and details how a small group of people - “just us” - worked against adversity and defied many of the norms associated with building a business. In this fascinating tale, general readers, business owners and community activists will find hope and the courage to forge new paths, build new organizations and shape a new society. This story is also about the fair trade movement, providing a snapshot of the struggle of the small coffee producers in the South to control their own production, find a fair market for their coffee and get a fair hearing for their concerns. Just Us! Coffee Roasters Co-op is an experiment in a radical business model - one rooted in cooperation, social justice and meaningful social change.

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9781552666876

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Reviews

Wonderfully written and engaging, as well as thoughtful and persuasive. It is one of a very few detailed assessments of a Northern fair trade organization that I can think of and should be widely read by specialists. - Gavin Fridell, author of Fair Trade Coffee: The Prospects and Pitfalls of Market-Driven Social Justice.

"""Wonderfully written and engaging, as well as thoughtful and persuasive. It is one of a very few detailed assessments of a Northern fair trade organization that I can think of and should be widely read by specialists."" - Gavin Fridell, author of Fair Trade Coffee: The Prospects and Pitfalls of Market-Driven Social Justice."

Author Information

Errol Sharpe is a publisher at Fernwood Publishing. He holds an MA in Atlantic Canada Studies from Saint Mary's University. Stacey Byrne works as office manager at Fernwood Publishing. She holds an MA in Social Justice and Equity Studies from Brock University.

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