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OverviewDrawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a rational reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media's coverage of politicians' images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections. Full Product DetailsAuthor: Renita Coleman , Denis WuPublisher: Lexington Books Imprint: Lexington Books Dimensions: Width: 15.90cm , Height: 2.10cm , Length: 23.60cm Weight: 0.485kg ISBN: 9780739189955ISBN 10: 0739189956 Pages: 246 Publication Date: 25 March 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1 The Importance of Image and Affect in Politics 2 Historical Traces and Relevant Concepts 3 The Role of Information Processing 4 The Methods Behind the Research: How We Did These Studies 5 The Two Levels of Agenda Setting: Issues and Attributes 6 Visual Cues in the Formation of Affect 7 The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? 8 The Makeup of Affect: Emotions and Traits 9 New Media and Demographic Differences in Agenda Setting 10 An International Investigation of Affective Agendas 11 What We Now Know About Affect and Implications for DemocracyReviewsThe book fills a gap in agenda setting literature, I highly recommend it. --Guy J. Golan, Syracuse University Author InformationRenita Coleman is associate professor at the University of Texas-Austin School of Journalism. H. Denis Wu is associate professor of communication at Boston University. Tab Content 6Author Website:Countries AvailableAll regions |
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