Overview

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. In its infancy, Google embraced extremes -- endless days fueled by unlimited free food, nonstop data-based debates, and bloodletting hockey games. The company's fresh-from-grad-school leaders sought more than old notions of success; they wanted to make all the information in the world available to everyone -- instantly. Google, like the Big Bang, was a singularity -- an explosive release of raw intelligence and unequaled creative energy -- and while others have described what Google accomplished, no one has explained how it felt to be a part of it. Until now. Douglas Edwards, employee number 59, offers the first inside view of what it was like to be a Googler. Experience the unnerving mix of camaraderie and competition as Larry Page and Sergey Brin, the company's idiosyncratic young partners, create a famously nonhierarchical structure, fight against conventional wisdom, and race to implement a myriad of new features while coolly burying broken ideas and wounded products. I'm Feeling Lucky captures for the first time the self-invented culture of the world's most transformative corporation and offers unique access to the emotions, particularly the tensions, experienced by those who built overnight one of the world's best-known brands.

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9781455883943

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Douglas Edwards was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News and the Novosibirsk correspondent for the public radio program Marketplace. Douglas Edwards was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News and the Novosibirsk correspondent for the public radio program Marketplace.

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