Overview

How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Full Product Details

Author:   Morten Münster
Publisher:   Quercus Publishing
Imprint:   Laurence King Publishing
Dimensions:   Width: 13.60cm , Height: 3.40cm , Length: 20.40cm
Weight:   0.340kg
ISBN:  

9781786279484

ISBN 10:   1786279487
Pages:   304
Publication Date:   11 March 2021
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Author Information

Morten MA nster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.

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