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OverviewIn this ground-breaking book, now translated into English for the first time, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts. Full Product DetailsAuthor: Morten MunsterPublisher: Laurence King Publishing Imprint: Laurence King Publishing ISBN: 9781786278951ISBN 10: 1786278952 Pages: 304 Publication Date: 16 March 2021 Audience: General/trade , General Replaced By: 9781786279484 Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationMorten Munster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers. Tab Content 6Author Website:Countries AvailableAll regions |
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