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OverviewThe huge popularity of The Apprentice reflects the degree to which business has emerged as a primary force in popular culture. Not surpisingly, what it takes to succeed in the cutthroat corporate environment is not unlike show business—strong ego, ability to withstand rejection, creativity, and risktaking, to name a few of the requisite qualities. Icons of Business presents 24 entrepreneurs, corporate executives, and mavericks whose influence extends beyond business into society at large. From Martha Stewart to Ben and Jerry, Bill Gates to Anita Roddick, Icons of Business offers indepth profiles of the business leaders whose names and products have become household words. Each profile includes discussion of the subject's background, career, accomplishments, supporters and detractors, and lasting influence. Special features include timelines, sidebars, quotations by and about the subject, photos, company information, publication lists, and print and electronic references. Cross-referenced and indexed, Icons of Business is an essential introduction to the people who mean business. Full Product DetailsAuthor: Kateri DrexlerPublisher: Bloomsbury Publishing Plc Imprint: Greenwood Press Dimensions: Width: 17.80cm , Height: 4.30cm , Length: 25.40cm Weight: 1.451kg ISBN: 9780313338625ISBN 10: 0313338620 Pages: 544 Publication Date: 30 December 2006 Recommended Age: From 7 to 17 years Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Preface Volume 1 Jeff Bezos Richard Branson Warren Buffett Ben Cohen & Jerry Greenfield Michael Dell Carly Fiorina Bill Gates Alan Greenspan Andrew Grove Carlos Gutierrez Lee Iacocca Steve Jobs Volume 2 Herb Kelleher Phil Knight Anita Roddick Howard Schultz George Soros Martha Stewart Donald Trump Ted Turner Sam Walton Jack Welch Oprah Winfrey Mohammed Yunus IndexReviewsIn this encyclopedia, 23 prominent figures in the contemporary business world are profiled, with discussions of their personalities, career path, leadership style, organizations, skills, and traits, as well as information on biography and their personal lives. How these leaders wield power in the political arena is also discussed, and sections on criticism of them and their future impact are included. Individuals were chosen if their companies were successful market leaders, and they represent a variety of industries. Examples are Oprah Winfrey, Richard Branson, Warren Buffett, Bill Gates, Alan Greenspan, Lee Iacocca, Phil Knight, Martha Stewart, Donald Trump, Sam Walton, and Ted Turner. Quotes, company information, and timelines are incorporated, and information for the entries was drawn from research texts, management books, biographies, autobiographies, interviews, and company websites. -Reference & Research Book News Author InformationKateri Drexler is a freelance writer and editorial project manager, specializing in books and teaching/research materials for the educational and training markets. She is also President and Founder of WestSlope IT, Inc., a research and consulting firm in technology training, market analysis, and advertising. She has served as a professor of business administration and marketing at the University of San Francisco in Quito, Ecuador, and has taught business courses at the University of Colorado Graduate School of Business, and has served in a variety of management, marketing, and consulting positions. She is the author or coauthor of several textbooks, including Strategies for Active Citizenship and Keys to Business Success. Tab Content 6Author Website:Countries AvailableAll regions |