Overview

No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Full Product Details

Author:   Gregory Berns
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Edition:   First Trade Paper Edition
Dimensions:   Width: 13.90cm , Height: 2.30cm , Length: 20.90cm
Weight:   0.269kg
ISBN:  

9781422133309

ISBN 10:   1422133303
Pages:   272
Publication Date:   17 March 2010
Audience:   General/trade ,  General ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Introduction Doing What Can't Be Done Howard Armstrong Chapter 1 Seeing Like an Iconoclast Dale Chihuly, Paul Lauterbur, Nolan Bushnell Chapter 2 From Perception to Imagination Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis Chapter 3 Fear: The Inhibitor of Action Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions Chapter 4 How Fear Distorts Perception NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr Chapter 5 Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry Ford Chapter 6 Brain Circuits for Social Networking Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett Chapter 7 Private Spaceflight: A Case Study of Iconoclasts Working Together Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans Chapter 8 When Iconoclast Becomes Icon Arthur Jones, Jonas Salk, Steve Jobs Appendix The Iconoclast's Pharmacopeia

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Author Information

Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime. He has been profiled frequently in the Wall Street Journal, New York Times, and other media.

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