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OverviewSir Freddie Laker was Britain's first great entrepreneur and the man who changed the life of so many people by allowing Americans to fly to London and Britons to fly to New York at prices they could afford. He also unwittingly created the low-cost airline sector and saw his example followed to great effect by Herb Kelleher, Stelios Haji-Ionnau and Tony Ryan. Laker paved the way for them and got governments and rival airlines to see that there was a place in the world for airlines that sold its seats like supermarkets sold groceries. In the process he built Laker Airways into Britain's second largest airline flying millions of passengers across the Atlantic every year. But in the process he made himself many enemies amongst the establishment and they conspired to bring him and his airline down one very dark day in February 1982. This is that story how one man soared so high and then fell so low. It is the story of Britain's greatest ever entrepreneur and his adventures in the airline business. Full Product DetailsAuthor: Tom RubythonPublisher: Myrtle Press Imprint: Myrtle Press ISBN: 9780956565655ISBN 10: 0956565654 Pages: 608 Publication Date: 30 September 2011 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |