I Can't Believe I Lived the Whole Thing: A Memoir From the Golden Age of Advertising

Author:   Howie Cohen
Publisher:   Howie Cohen
ISBN:  

9780692081228


Pages:   300
Publication Date:   13 June 2019
Format:   Paperback
Availability:   In stock   Availability explained
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I Can't Believe I Lived the Whole Thing: A Memoir From the Golden Age of Advertising


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Overview

His famous Alka Seltzer TV commercials had the whole world saying, I can't believe I ate the whole thing and Try it, you'll like it. In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like the dumb shoe and the exploding clown ; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins and the losses. I Can't Believe I Lived the Whole Thing chronicles Howie's personal journey from The Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.

Full Product Details

Author:   Howie Cohen
Publisher:   Howie Cohen
Imprint:   Howie Cohen
Dimensions:   Width: 14.00cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.381kg
ISBN:  

9780692081228


ISBN 10:   0692081224
Pages:   300
Publication Date:   13 June 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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