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OverviewIn a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight. In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly. Full Product DetailsAuthor: Bernadette JiwaPublisher: Penguin Books Ltd Imprint: Penguin Books Ltd Dimensions: Width: 12.90cm , Height: 1.10cm , Length: 19.80cm Weight: 0.129kg ISBN: 9780241290965ISBN 10: 0241290961 Pages: 176 Publication Date: 01 June 2017 Audience: General/trade , Professional and scholarly , College/higher education , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsThis book provides much-needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech -- Chris Bruzzo, Chief Marketing Officer, Electronic Arts At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas -- Chip Conley, Strategic Advisor, AirBnB Finally, a book that talks about how to use the technologies we all have within us to innovate! -- Ivy Ross, VP Design, Google Author InformationBernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between). Tab Content 6Author Website:Countries AvailableAll regions |