Overview

An entertaining and timely exploration of how our food--from where it's grown to how we buy it--is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior.Our food system--how we produce, process, distribute, and consume food--is broken. But we have the opportunity to do better. Market researcher and bestselling author Paco Underhill sets out to solve these problems and show us where our eating and driving lives are headed in his newest book, How We Eat. Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers, Underhill takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume. How We Eat reveals the future of food in surprising ways, like how the city is getting country-fied with the rise of farmer's markets and rooftop farms; how supermarkets are on their way out with their most valuable real estate, their parking lot, for growing their own food and hosting community events; and how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants and farmers across the world can grow food in an uncertain future. Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.

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9781797142401

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Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage, and restaurant issues in fifty countries. He has written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between his homes in New York City and Madison, Connecticut. Karissa Vacker is a multiple AudioFile Earphones Award-winning audiobook narrator and actress. After graduating with a BFA in acting from Southern Methodist University in Dallas, Texas, she performed in regional theaters across the country before moving to Los Angeles. She has guest starred in network television shows and films and continues to work on screen and stage. Her audiobook credits include romance, young adult fiction, and mystery thrillers. Adam Barr, a recovering lawyer, former golf industry executive, former singing telegram messenger, and former print and television reporter, now bends the energy of all those formers toward his passion for acting and singing. He enjoys reading, rowing, baseball, music, cooking, wine, and cooking with wine while music is playing. He lives near New York City with his family. Aden Hakimi is a voice-over actor based in Brooklyn. He studied theater performance at Northeastern University in Boston, with adjunct studies at Cambridge University in England and the Gaiety School of Acting in Dublin. For over a decade, he has done voice work for audiobooks, commercials, animation, and corporate videos.

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