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OverviewIf you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: • Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers. Full Product DetailsAuthor: Catherine SedaPublisher: Pearson Education (US) Imprint: New Riders Publishing Dimensions: Width: 22.70cm , Height: 1.20cm , Length: 17.90cm Weight: 0.358kg ISBN: 9780321496591ISBN 10: 0321496590 Pages: 224 Publication Date: 02 March 2007 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsIntro Who Should Read This Book? How This Book Is Organized What This Book Doesn't Cover Part I: Using Public Relations for Long-Term Success Chapter 1. Winning the SEO Battle What Is Search Engine Marketing? Think Theme Content Is King Popularity Matters Avoiding the Spam Police Seven Spamming Sins SEO Professionals: Snakes and Saints Tips to Remember Chapter 2. Leveraging Articles for the Web Golden Opportunities You, the Expert Customization Quickies The Mighty Byline Getting Paid for Your Own Publicity Tips to Remember Chapter 3. Blogging for Business Anyone Can Do It Stop Persuading, Start Engaging Emerging from the Clutter Set Your Blog Free with Feeds and Pings Attract Good Press, Fight Bad Press Spammers and Sploggers Tips to Remember Chapter 4. Networking in Social Media Your Profile Is a Marketing Tool The Friend Factor Tagging, the Social Bookmark Going Viral with Video Marketing Through Mashups Tips to Remember Chapter 5. Broadcasting Your Message The Newsworthy Story Press Releases with Power Famous on Internet Radio and Podcasts Why Webinars Work Feed the Press Tips to Remember Part II: Making Online Advertising Profitable for Your Business Chapter 6. Connecting Through E-Mail Creating Your Community Get Personal Timing Is Everything The Irresistible Offer Maximum Exposure Tips to Remember Chapter 7. Unleashing an Affiliate Force Affiliates: Friends or Foes? Instant Networks Homegrown Teams Communication Is Key Cross-Selling as an Affiliate Tips to Remember Chapter 8. Maximizing Pay-Per-Click PPC as a PR Tool Optimizing Your Landing Pages The Evils of Click Fraud Getting Neighborly Through Local Search Converting Customers with Pay-Per-Call Tips to Remember Chapter 9. Reaching Out Through Contextual Advertising The Need for Transparency Demographic and Behavioral Targeting Repositioning Your Ad Copy Direct Links vs. Tracking Links From Bad to Ugly Profiting as a Publisher Tips to Remember Chapter 10. Targeting Shopping Communities Selling in a Community The Smart Strategy for Search A Shot at Fame Your Customers Are Talking Your Competitors Are Leaking Tips to Remember In Conclusion IndexReviewsYou should pounce on Cat's book. This is a timeless guide through the jungle of online marketing and PR. ~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity-from the search engines and the media-that can last a lifetime on the web. ~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview. ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today You should pounce on Cat's book. This is a timeless guide through the jungle of online marketing and PR. ~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity--from the search engines and the media--that can last a lifetime on the web. ~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview. ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today You should pounce on Cat's book. This is a timeless guide through the jungle of online marketing and PR. ~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity--from the search engines and the media--that can last a lifetime on the web. ~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview. ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today Author Information12-Year Internet Marketing Veteran Catherine is author of the best-selling book Search Engine Advertising, Dean of LA College International, and columnist for Entrepreneur magazine. Her revolutionary approach to Internet marketing enables entrepreneurs and large corporations to increase their business in 30 days or less. Get her free “Top 10 Internet Marketing Mistakes” report at www.CatherineSeda.com. Tab Content 6Author Website:Countries AvailableAll regions |
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