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OverviewA timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style. Full Product DetailsAuthor: James B. KobakPublisher: Rowman & Littlefield Imprint: M. Evans& Co Inc Dimensions: Width: 18.70cm , Height: 2.70cm , Length: 24.00cm Weight: 0.748kg ISBN: 9780871319272ISBN 10: 0871319276 Pages: 320 Publication Date: 24 November 2002 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Out of Stock Indefinitely Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationJames B Kobak Tab Content 6Author Website:Countries AvailableAll regions |
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