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8.2University campus choice and teaching method choice psychological predictionUniversity campus location factorUniversity can attempt to predict student individual psychological needs to avoid student turnover numbers increasing and campus location factor can influence students' studying choices. Whether University location can be a competitive advantage to attract students to study? The school (university) location means that the proximity of city center and the proximity of students home. To increase the occupancy rate, the university location is needed to provide as a model and resources based view which will be used to explain why the school location is a kind of competitive advantage for universities. According to Porter theory, it is a part of factor, which has some advantages against the treat of entry. It can decrease the treatment of rivalry. However, a good place has a certainly positive effect for attracting staff and more students. For resource-based view, the location is one of the internal resources for long term economic benefit production of factor. It can be accepted as one of the physical and tangible resource of a university.I shall apply the first attractive factor of Porter five forces and resource based model to analyze my opinion to explain why school (university location) can influence students to choose the university to study. This view is represented by the opportunities and the threats. The university of thought is the resource based view which is represented by the strengths and weaknesses of the firm. Porter's five force model of competition elements include threats of entrants or substitutes, bargaining power of buyers or suppliers and competition rivalry. A firm's resources include brand name, in-house knowledge of technology, employment of skilled personnel, trade contract, machinery, efficient procedures and capital etc. Such as, both tangible and intangible assets are considered a firm's resources. For a university, customers can be thought as a students, suppliers can be thought as staff. In higher education industry, the good transportation infrastructure and well-connected universities have some advantages against the treat of entry to attract good staff and more students. The place of a university can decrease of treatment of rival and a good place has certainty positive location is an opportunity for universities to attract the students.The resource based theory of university location competitive advantageStudents choose any one university to study who will judge whether economic cost is reasonable to decide to study the school, e.g. school fee, transportation cost etc.According to the Porter's theory, the resource based theory can apply competitive resources to be identifies to higher education institutions. For higher education institutions, such as resources might include the reputation of certain departments, the grouping together of areas of specialist expertise and the development of technical patents etc. Also higher education resources may not be imperfectly mobile, as the competitive resources of a university identifies tangible, intangible and organizational assets. So, the tangible resources might include campus location, building capacity, conference facilities and medical research facilities. Intangible resources generally include such items as patents, teaching and research performance, service levels and technology and the geographical location of a service. In a university, such intangible resources might include some of the above and may also include employees/ associates, e.g. experienced professors, renowned authors and distinguished teachers. Also, the location of a university can be accepted as physical and tangible resources of a university. However, I believe location is shown as an important factor to affect the students' university enrolment selection decisions.

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