Overview

"New! Revised and expanded version - updated September 2023 This book is for up-and-coming musicians and solo acts who are keen to push their music up a notch or two and grab the attention of industry professionals who can help them. Learn how to be your own marketing department: The basics of marketing How to write a biography or press release How to use AI tools How to manage your social media How to write a killer press kit How to maximise exposure and engagement How to get gigs (the right gigs!) How to establish a recognisable brand How to charge for gigs ... and much, much more... ""To those of us 'in the know' it seems obvious, but there are some sensationally talented young musicians out there who have not got a clue about marketing, etc. The music business is just that - ""music"" and ""business"". You have to embrace both. Some people are desperate to BE musicians but have kids/responsibilities/rent/bills etc. and have got to learn to turn it into a proper job. Thankfully you are helping them to do this."" - Geoff Lakeman, acclaimed folk musician ""Full of good advice, written in a friendly and non-patronising way by someone who clearly knows what they're talking about."" - Cat McGill, Director of Oxford Folk Festival and Live to Your Living Room. ""This has been written against the gritty backdrop of a grafting musician who has been there, done it and will save you from making those mistakes that only experience can avoid! The conversational style of the writing leaves you feeling like you've had an hour with a friend and mentor."" Review from a verified purchase on Amazon Olivia Dunn is a fiddle player by night and runs Profound Copywriting by day. In the pandemic she performed 'The Lockdown Sessions' - live streams with her husband Michael Mathieson of Mad Dog Mcrea, attracting weekly audiences of 2-4k and amassing tens of thousands of views. With 20 years of marketing and music experience, she shares knowledge and experience gained from years as a gigging musician to help your music reach new levels of success."

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