Overview

The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioural economics. Written by the former Creative Director of OgilvyOne, Dave Birss (http://davebirss.com), this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation - and any department within an organisation - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system RIGHT THINKING. This is a tool which shows organisations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

Full Product Details

Author:   Dave Birss
Publisher:   Hodder & Stoughton General Division
Imprint:   Nicholas Brealey Publishing
ISBN:  

9781473692152

ISBN 10:   1473692156
Pages:   224
Publication Date:   08 November 2018
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Makes you sit up and listen. - Rachel Evans, Experian Data Quality One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. - Darko Buldioski, Allweb Events Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. - Graham Ruddick, Digital Doughnut

Author Information

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he led the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way. This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organisations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. He's the founder and editor of the online magazine OpenForIdeas.org, where he's collecting the best thinking on every stage of the creative process for business. He's also the brains behind RIGHT THINKING, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions