Overview

How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how 'new' comes to be. WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015 In the vein of Susan Cain's QUIET and Malcolm Gladwell's DAVID AND GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that dispels the myths around genius and creativity. There is a myth about how something new comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch. The myth is wrong. Anyone can create. Acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery and how 'new' comes to be. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers - who set out to 'fly a horse' - to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.

Full Product Details

Author:   Kevin Ashton
Publisher:   Cornerstone
Imprint:   Windmill Books
Dimensions:   Width: 12.90cm , Height: 2.10cm , Length: 19.80cm
Weight:   0.234kg
ISBN:  

9780099591771

ISBN 10:   0099591774
Pages:   336
Publication Date:   28 January 2016
Audience:   Professional and scholarly ,  College/higher education ,  General/trade ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Reviews

Ashton is persuasive ... His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be. Observer An inspiring vision of creativity that's littered with practical advice, and is a cracking read to boot. BBC Focus Many of these anecdotes are rather lovely - a chapter on the credit denied female scientists is fascinating Daily Telegraph

Many of these anecdotes are rather lovely - a chapter on the credit denied female scientists is fascinating * Daily Telegraph * An inspiring vision of creativity that's littered with practical advice, and is a cracking read to boot. * BBC Focus * Ashton is persuasive ... His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be. * Observer *

Author Information

Kevin Ashton began his career at Procter & Gamble, where he led pioneering work on RFID (radio-frequency identification), for which he coined the term the ""Internet of Things."" He went on to cofound the Auto-ID Center at MIT and led three successful start-ups in the field. His writing about innovation and technology has appeared in The New York Times, the Atlantic, Quartz, and Medium.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions