How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner

Author:   Alan Weiss
Publisher:   John Wiley & Sons Inc
ISBN:  

9780470433942


Pages:   224
Publication Date:   05 August 2008
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner


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Overview

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you Number One in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed. --William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)

Full Product Details

Author:   Alan Weiss
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 19.20cm , Height: 1.20cm , Length: 23.60cm
Weight:   0.416kg
ISBN:  

9780470433942


ISBN 10:   0470433949
Pages:   224
Publication Date:   05 August 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Alan Weiss-author, international consultant, highly-sought keynote speaker-is the founder and president of Summit Consulting Group. His clients have included Hewlett-Packard, State Street Corp., Fleet Bank, Coldwell Banker, Merrill Lynch, American Press Institute, Chase, Mercedes-Benz, GE, American Institute of Architects, and Arthur Andersen. He is the author of The Ultimate Consultant (Jossey-Bass/Pfeiffer, 2001) and Getting Started in Consulting (John Wiley & Sons, 2000). Weiss resides with his wife, Maria, in East Greenwich, Rhode Island.

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