Overview

It is often noted that the public is frustrated with the news media. But what do American voters really think about how the media present political information? While studies have examined how the news shapes opinions as well as what people respond to and remember, this is the first book to provide an in-depth analysis of how voters use and evaluate the news media in political elections and the impact these trends have on their use of the news. Kenneth Dautrich and Thomas H. Hartley performed a four-wave national panel survey of voters during the 1996 presidential campaign. They found that although voters are profoundly dissatisfied with the usefulness of news in helping them make decisions, they are unlikely to stop using the news media or switch media (from network news to public broadcasting, for instance). Thus the media have little incentive to adjust to the needs or wishes of voters. Here is an important contribution to the debate about the responsibilities of the news media raging among pundits and policymakers.

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9780231111775

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If the commercial news media are so inclined to give the audience what they want, how is it that the news audience so seldom gets what it needs? That is the paradox that motivates Dautrich and Hartley's thoughtful new study of the 1996 election. Using fresh panel data from the Media Studies Center and the University of Connecticut, the authors probe the depths of public dissatisfaction and persistent concern abou media bias.

Author Information

Kenneth Dautrich is director of the Graduate Program in Survey Research at the University of Connecticut, where he is an assistant professor of political science. Thomas H. Hartley is an assistant professor of political science at the University of Connecticut.

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