How Minds Change: The New Science of Belief, Opinion and Persuasion

Author:   David McRaney
Publisher:   Oneworld Publications
ISBN:  

9781786071644


Pages:   352
Publication Date:   23 June 2022
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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How Minds Change: The New Science of Belief, Opinion and Persuasion


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Overview

Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards. Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again. This book explains how minds change - and how to change them - not over hundreds of years, but in less than a generation, in less than a decade, or sometimes in a single conversation.

Full Product Details

Author:   David McRaney
Publisher:   Oneworld Publications
Imprint:   Oneworld Publications
Dimensions:   Width: 14.60cm , Height: 3.00cm , Length: 22.50cm
ISBN:  

9781786071644


ISBN 10:   1786071649
Pages:   352
Publication Date:   23 June 2022
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Reviews

'David McRaney is one of our finest science communicators and How Minds Change is his greatest achievement yet. Brilliantly smart, continually entertaining and utterly timely, it will change the way you see the world - and help you change others.' -- Will Storr, author of <i>Selfie</i> and <i>The Science of Storytelling</i> 'How Minds Change brings us face to face with the radically weird science of how our thoughts, perceptions, and beliefs are actually formed, and how they can, for better or worse, be modified. The sensation this book creates of being a bit of a stranger to one's own mind is not entirely comfortable, but it is surely worthwhile.' -- Jordan Ellenberg, author of Shape and <i>How Not to Be Wrong</i> 'A riveting read on the art and science of persuasion. David McRaney's brilliant book will force you to rethink your views about how to motivate other people to rethink theirs. In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.' -- Adam Grant, author of <i>Think Again</i> 'When I first talked to David McRaney about How Minds Change, I found myself taking mad notes on everything he was explaining to me! Thank goodness he wrote the book so I can relax and just soak it all in!' -- Simon Sinek, author of <i>Start with Why</i> and <i>The Infinite Game</i> 'If you join David McRaney on this journey - a spirited tour that ranges from activists to scientists to cultists - you'll arrive in an unexpected place. He shows us how generous conversations can replace zero-sum debates and how genuine empathy can close deep divisions. How Minds Change is the ideal book for our perilous moment.' -- Daniel H. Pink, author of <i>To Sell is Human</i> and <i>Drive</i> 'McRaney's topic in How Minds Change couldn't be more important, and he's the perfect guide to it: warm, witty, and powered by an infectious curiosity.' -- Julia Galef, host of the <i>Rationally Speaking</i> podcast and author of <i>The Scout Mindset</i> 'Filled with the kinds of captivating real-life stories that you can't wait to tell your friends and the latest scientific insights from psychology and beyond, McRaney's book provides a surprising glimpse into why changing human minds is so damn hard... but also the good news that it can in fact be possible with the right strategies.' -- Laurie Santos, professor of psychology at Yale University and host of <i>The Happiness Lab</i> podcast 'McRaney's the best science writer I know at this complex, fascinating subject - the fabric of our thought and beliefs. How Minds Change is a page-turner, filled with remarkable reporting and stories.' -- Clive Thompson, author of <i>Coders</i>


Author Information

David McRaney is a journalist, author and podcaster. His blog exploring how we delude ourselves, youarenotsosmart.com, laid the groundwork for his first book, You Are Not So Smart, which became an international bestseller and was translated into fourteen languages. He lives in Hattiesburg, Mississippi. @davidmcraney davidmcraney.com

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