Overview

However, in coffee market, buying a coffee comes almost automatically and does not need much information search. Hence, time limiting pressure factor won't one main factor to influence coff consumer to choose to buy the kind of coffee to drink. However, there are other factors to influence coffee consumers' kind of coffee drinking option from cultural, social, personal or psychological factors. So, coffee taste producer can follow these factors to estimate how coffee consumers might behave in the future when making any kinds of coffee making purchasing decisions. Firstly, social factor can affect coff consumer behavior significantly. Every coffee consumer has someone around influencing his/her coffee buying decisions. The important social factors include reference groups, family, role and status, e.g. when the coffe buyer has high income job and his friends have good educational level and high income. Then, he will compare his reference group, such as his friends' coffee buying behavior choosing which kinds of coffee taste to drink in habits or lifestyles. If he chooses the kind of coffee taste to drink, its price is cheaper to compare his friends' drinking coffee tastes. Then, he may be influenced to follow his friends to drink the same kinds of coffee taste in order to keep their same social status and role between him and his friends.Secondly, the coffee consumers will be influenced how to choose which kinds tastes of coffee to drink by personal factors, such as his age, life cycle state, occupation, economic situation, lifestyle and personality and self-concept. Age related factors are such as taste in food, e.g. the kinds of coffee taste. Although, coffee price is cheap, but if the coffee consumer's income is more and he/she can often spend to buy different kinds of taste coffees to drink. Then, his/her income level will have much purchasing power to influence his/her purchasing behavior. Hence the coffee consumer's frequency of consumption of different kinds of coffee taste drinking choice behavior will represent whether his/her income level is high or low in possible. For example, the consumer needs to go to automatic coffee shop to buy at least three cups or more different kinds of high class good taste coffee brands to drink per week. Although, these high class coffee brands' prices are higher than the low class of coffee brands. But the coffee consumer still only buys any one of these kinds of high class brands' coffee taste to drink. Hence, it seems that this coffee consumers ought have high income to let hims to buy at least three cups of high class brand of coffee taste to drink from automativ coffee ship per week.

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9781099174339

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