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Hence, it brings this question: How to attract or persuade the customers, they are using the kind of product to let they feel time pressure to make decision to buy another new or same brand of product to replace to use? The product's better quality, long durable time useful, brand loyalty and past good purchase experience factors will influence him/her to feel time pressure to need to buy another new product in short time. So, when the consumer feel time pressure to make decision to purchase, he/she will choose when is the most right time to gather information, search, select, use and dispose of another new product to replace the old product in the short time.Hence, the brand of product needs have good product motives, may be raised to the consumer's impluse, desires, considerations which make the buyer purchase the brand's new product to replace the present using product in order to achieve whose satisfactory needs to emotional product motives and rational product motives both. Moreover, persuading or encouraging the consumer feels he/she has real need to buy the kind of new product or replace the present old product (s), the brand of product marketer needs let the consumer feels these any one of nature of motive to raise his/her purchase decision desire in time pressure environment. The natures of motive may include: When the consumer feels desire for saving money, he/she will choose to buy it when the brand of product falls down, when he/she feels fear to be sickness, retirement, he/she will choose to buy insurance policy, when he/she feels pride, or high social status knowledgement, he/she will buy premium product, e.g. gold, expensive watch, car, when he/she feels fashion need, he/she will move house to live from rural to urban, or rural people imitate urban to learn to do their fashion living behavior, when he/she feels possession need, he/she will feel need to buy antiques for its future unique worth satisfactory feeling in possible, when he/she feels health need, he/she will choose to buy health foods, join memebership in health clubs, when he/she needs to enjoy comfortable feeling, he/she will feel need to buy micro-oven, washing machine to use at home, when he/she feels love and affection need, he/she will buy gift items to give to whose friends or families for presents in their birthday or lover day etc. special days to let they to feel happy. So, when the marketer can touch the consumer individual different nature of motives to satisfy his/her personal purchase feeling need and it can know how to influence them to feel that they have these any one of purchase motive needs in short time. Then, they will be persuaded to raise time pressure to make purchase decison to buy any kind of products in short time.

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9781071192153

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