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Overview"There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative forms of entrepreneurship. Yet, the complexities associated with how alternative marketscapes form and function remain ""fuzzy."" Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth asks, ""How alternative are alternative marketscapes?"" In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic. The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that paves the way for development and success." Full Product DetailsAuthor: Matthew M. Mars (The University of Arizona, USA) , Hope Jensen Schau (The University of Arizona, USA)Publisher: Emerald Publishing Limited Imprint: Emerald Publishing Limited Dimensions: Width: 15.20cm , Height: 1.50cm , Length: 22.90cm Weight: 0.400kg ISBN: 9781800717749ISBN 10: 1800717741 Pages: 192 Publication Date: 23 August 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1. Towards a Theory of Misfit Entrepreneurship: Insights from Alternative Enterprises and Misfit Entrepreneurs; Craig A. Talmage, Kaleb Boyl, and T. Alden Gassert Chapter 2. Alternative Entrepreneurship: Tracing the Creative Destruction of Entrepreneurship; Jessica Lindbergh, Karin Berglund, and Birgitta Schwartz Chapter 3. Van Gogh’s Yellow House and Organizational Centrifugalism: The Avant-Garde’s Search for Alternative Organizational Spaces from Impressionism through Modernism; Gordon E. Shockley Chapter 4. Overlooking the Not-So-Routine? An Analysis of Everyday Ingenuity in the Social Entrepreneurship Research; Matthew M. Mars Chapter 5. A Visual Analysis of Local Food Product Framing Across Alternative and Conventional Marketspaces; Tyler E. Thorp Chapter 6.The Pitfalls within Alternative Food Networks: A Comparison between Japan’s Wholesale Market System and Alternative Market Distribution Challenge; Chika Kondo and Atushi Suzuki Chapter 7. Community Innovation and Entrepreneurial Ecosystem Development: A Case Study of Startup Tucson; Liz PocockReviewsAuthor InformationMatthew M. Mars is Associate Professor of Agricultural Leadership and Innovation in the College of Agriculture and Life Sciences at The University of Arizona. Mars’s research is focused on how entrepreneurial logics and strategies become embedded in and influence academic cultures, community development initiatives, and social movements. Hope Jensen Schau is Eller Professor of Marketing at University of Arizona’s Eller College of Management. Schau’s research focuses on market practices, consumption journeys, brand building, integrated marketing communications, the impact of technology on marketplace relationships, and collaborative value creation. Tab Content 6Author Website:Countries AvailableAll regions |
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