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OverviewHospitality Business Development analyzes and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and: explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function is packed with case studies and industry related examples, which cover a broad range of hospitality sectors -- including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels -- ensuring you have a thorough understanding of the international hospitality business development. Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry. Full Product DetailsAuthor: Ahmed Hassanien , Crispin Dale , Alan Clarke (Associate Director for ICT and Learning at the National Institute of Adult Continuing Education, UK) , Michael W. HerriottPublisher: Taylor & Francis Ltd Imprint: Butterworth-Heinemann Ltd Dimensions: Width: 18.90cm , Height: 1.80cm , Length: 24.60cm Weight: 0.610kg ISBN: 9781856176095ISBN 10: 1856176096 Pages: 312 Publication Date: 23 January 2010 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Replaced By: 9781138491182 Format: Paperback Publisher's Status: Unknown Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsPart 1: Product Development / Environment 1. Why Product Development? 2. Hospitality Products Part 2: Hospitality Consumer and Product Relationship 3. Hospitality Product and Customer Part 3: Product Planning and Management 4. Product Planning and Funding 5. Product Success and Failure Part 4: Product Development Routes and Process 6. Competitive Advantage Through Product 7. Product Development and Growth 8. New Product Development / Innovation 9. Renovation as a Product Development Tool Part 5: Concluding Remarks Chapter 10. Conclusions and Further ThoughtsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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