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OverviewHow did powder and paint, once scorned as immoral, become indispensable to millions of respectable women? How did a kitchen physic, as homemade cosmetics were once called, become a multibillion-dollar industry? And how did men finally take over that rarest of institutions, a woman's business?In Hope in a Jar, historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman. Full Product DetailsAuthor: Kathy PeissPublisher: University of Pennsylvania Press Imprint: University of Pennsylvania Press ISBN: 9781283899192ISBN 10: 1283899191 Pages: 347 Publication Date: 01 January 2011 Audience: General/trade , General Format: Undefined Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |