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OverviewEssentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Full Product DetailsAuthor: Svend HollensenPublisher: Pearson Education Limited Imprint: Pearson Education Limited Edition: 2nd edition Dimensions: Width: 19.70cm , Height: 2.40cm , Length: 26.60cm Weight: 1.004kg ISBN: 9780273756545ISBN 10: 0273756540 Pages: 560 Publication Date: 12 July 2012 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. Tab Content 6Author Website:Countries AvailableAll regions |
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