Overview

Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.

Full Product Details

Author:   Philipp Teufel ,  Rainer Zimmermann ,  Marlous Van Rossum-Willems
Publisher:   Frame Publishers BV
Imprint:   Frame Publishers BV
Dimensions:   Width: 24.00cm , Height: 3.00cm , Length: 16.50cm
Weight:   1.110kg
ISBN:  

9789491727658

ISBN 10:   9491727656
Pages:   400
Publication Date:   12 October 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

preface market, warehouse, museum the strategic situation of retail and consequences for holistic retail design strategy market competetive and communicative strategies for retail archetypes strategy in application authentification contextualization curated deconstruction exclusivity fusion gamification mystification news value participation poesy prosuming ritualization simplicity storytelling trading up transformation application and customer touchpoints stationary frontage/window store/design signage packaging digital web/devices media advertising editorial event promotion best practice picture credits imprint

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