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OverviewElection campaigns in small and mid-sized electoral districts have been run from the grassroots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at trends in small town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the tactics are with us to stay, but that their potentially negative effects - rising campaign budgets and diminished citizen participation - may be mitigated by creative approaches to reform. Full Product DetailsAuthor: Cherie J. StrachanPublisher: Rowman & Littlefield Imprint: Rowman & Littlefield Publishers Dimensions: Width: 15.10cm , Height: 1.70cm , Length: 24.20cm Weight: 0.340kg ISBN: 9780742517653ISBN 10: 0742517659 Pages: 256 Publication Date: 09 January 2003 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Out of Stock Indefinitely Availability: Out of stock Table of ContentsReviews[Strachan] organizes and delivers her points nicely, going well beyond merely documenting the trend in order to cogently explore the broader issues of why local candidates are changing tactics and the implications of those changes. Perspectives On Politics An important new work that underscores the compatibility of grass roots campaigns with contemporary or technologically based electoral strategies, High-Tech Grass Roots: The Professionalization of Local Elections, is a must-read for all students of American political campaigns. -- Judith Trent, University of Cincinnati An important new work that underscores the compatibility of grass roots campaigns with contemporary or technologically based electoral strategies, High-Tech Grass Roots: The Professionalization of Local Elections, is a must-read for all students of American political campaigns.--Judith Trent Author InformationJ. Cherie Strachan is assistant professor of communication at the University of Albany. Tab Content 6Author Website:Countries AvailableAll regions |