Overview

Full Product Details

Author:   Anna Leask (Napier University) ,  Ian Yeoman (VisitScotland)
Publisher:   Cengage Learning EMEA
Imprint:   Cengage Learning EMEA
Edition:   New edition
Dimensions:   Width: 17.00cm , Height: 2.00cm , Length: 24.30cm
Weight:   0.545kg
ISBN:  

9780826460615

ISBN 10:   0826460615
Pages:   256
Publication Date:   18 February 1999
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

PART I: HVA MANAGEMENT. 1. An overview of the sector. 2. Operations Management. PART II: DESIGN OF HVAS. 3. Concept Development. 4. Interpretation and Presentation. 5. Visitor Management. 6. The Role of Technology. 7. Job Design and Work Organization. 8. Design of the Process and Product Interface. PART III: IMPROVEMENT. 9. Quality. 10. Productivity. PART IV: CAPACITY. 11. Managing Demand and Supply. 12. Yield Management. PART V: OPERATIONS STRATEGY. 13. Risk and Environment. 14. Decision-making. 15. Strategy and Policy. PART VI: CASE STUDIES. Rays Farm: A Case Study. Developing the Concept for the Thackray Medical Museum, Leeds. Santa Trains at Boness and Kinneil Railway. Volunteer Management at Nugget Hill: A Case Study. Visitor Satisfaction Management at Leeds Castle, Kent. Coventry Museums and Galleries: A Case Study. Index.

Reviews

1: HVA Management. An overview of the sector. Operations Management. 2: Design of HVAs. Concept Development. Interpretation and Presentation. Visitor Management. The Role of Technology. Job Design and Work Organization. Design of the Process and Product Interface. 3. Improvement. Quality. Productivity. 4. Capacity. Managing Demand and Supply. Yield Management. 5. Operations Strategy. Risk and Environment. Decision-making. Strategy and Policy. 6. Case Studies. Ray?s Farm: A Case Study. Developing the Concept for the Thackray Medical Museum, Leeds. Santa Trains at Bo?ness and Kinneil Railway. Volunteer Management at Nugget Hill: A Case Study. Visitor Satisfaction Management at Leeds Castle, Kent. Coventry Museums and Galleries: A Case Study. Index.

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