Overview

Headline Writing teaches the reader the art of writing newpaper and magazine headlines. The author, an experienced print and Internet journalist, explains various kinds of headlines that can be written and describes the plus and minus points of each writing style. The book details: - the functions of a headline; - headline-writing techniques; - the do′s and don′ts of headline writing; - writing Internet headlines. Focusing on new media, this book is of particularly relevant in an age of digital media. Making liberal use of newspaper and magazine excerpts to demystify the art of writing the perfect headline, this book is essential to jourmalism students, journalists and budding copy writers.

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9780761934219

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Saxena imparts the knowledge in an impressive fashion, allowing the neophyte who wants to be initiated into the art of writing arresting headlines, to get a better understanding of the craft that adds eyeballs to every news item. Saxena explains in very readable fashion the jargon of headlines, the language of headlines in the glossary.... Headline Writing...is concentrated on delivering a product that is easy to understand, reflects on native systems and puts forth an understanding that is entirely Indian and therefore more approachable.--Hindu Business Line

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