Overview

In an era defined by digital transformation and evolving consumer expectations, the tourism industry is shifting toward personalization and customization. Today's travelers want experiences tailored to their unique interests and behaviors. Using innovative technologies like AI and augmented reality enables the creation of highly customized travel journeys. These advancements enhance user satisfaction while empowering businesses to build deeper connections with their customers. Further exploration of these technologies may revolutionize personalized tourism, shaping the future of travel experiences worldwide. Harnessing Innovation for Personalized Tourism explores how unprecedented technological advancements transform the hospitality and tourism industry. It examines the impact of personalized tourism on consumer experiences, sustainability efforts, and traveler retention. This book covers topics such as artificial intelligence, sustainable development, and consumer science, and is an excellent resource for business owners, sociologists, academicians, researchers, and scientists.

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