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Overview"In ""Hard Talk: Confessions of an Accidental Marketing and Communications Pro,"" Eileen Cassidy Rivera takes readers on a two-decade journey through the challenging and ever-changing landscape of government contracting. With personal and professional anecdotes, she shares the strategies and tactics she used to build and maintain reputations, transform brands, and lead successful marketing and communications strategies. But more than just a playbook to marketing and communicating in the government contracting industry, Eileen's story is one of perseverance and resilience, as she overcame gender and cultural barriers to become a respected leader. Anyone seeking to succeed as a MarCom professional in the GovCon industry will find invaluable insights and advice in this inspiring and practical book." Full Product DetailsAuthor: Eileen Cassidy RiveraPublisher: Government Market Press Imprint: Government Market Press Dimensions: Width: 15.20cm , Height: 0.80cm , Length: 22.90cm Weight: 0.209kg ISBN: 9781631030994ISBN 10: 163103099 Pages: 150 Publication Date: 12 September 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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