Overview

With careers spanning eight decades, William Hanna and Joseph Barbera were two of the most prolific animation producers in American history. In 1940, the two met at MGM and created Tom and Jerry, who would earn 14 Academy Award nominations and seven wins. The growth of television led to the founding of Hanna-Barbera's legendary studio that produced countless hours of cartoons, with beloved characters from Fred Flintstone, George Jetson and Scooby-Doo to the Super Friends and the Smurfs. Prime-time animated sitcoms, Saturday morning cartoons, and Cartoon Network's cable animation are some of the many areas of television revolutionized by the team. Their productions are critical to our cultural history, reflecting ideologies and trends in both media and society. This book offers a complete company history and examines its productions' influences, changing technologies, and enduring cultural legacy, with careful attention to Hanna-Barbera's problematic record of racial and gender representation.

Full Product Details

Author:   Jared Bahir Browsh
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 17.80cm , Height: 1.60cm , Length: 25.40cm
Weight:   0.562kg
ISBN:  

9781476675794

ISBN 10:   1476675791
Pages:   307
Publication Date:   11 January 2022
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Table of Contents Introduction: Animation, Culture, and the Legacy of a Partnership  1. 1940–1957: The MGM Years  2. 1958–1962: Transitioning to Television  3. 1962–1964: A Page Right Out of (Television) History  4. 1964–1969: Equal Representation, Where Are You?  5. 1970–1975: Success Breeds Complacency  6. 1976–1978: Profits, Policy, and Popeye  7. 1978–1981: Holding On to the Past as the Future Approaches  8. 1981–1985: Trickle Down Animation  9. 1985–1990: Toys and Technology 10. 1990–1993: Corporate Changes and New Strategies 11. 1993–1996: Cable Connects Kids of All Ages to Cartoons 12. 1996 and Beyond: Digitization and Consolidation Conclusion: Growth Does Not Mean Progress Chapter Notes Reference List Index

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Author Information

Jared Bahir Browsh is a cultural historian whose research examines U.S. media industries, the history of mass communication, and representation in popular culture, focusing on animation, television, and sports. He is currently a Visiting Assistant Professor of Communication at Thomas Jefferson University. He lives in Longport, New Jersey.

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