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OverviewThis volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport). Full Product DetailsAuthor: Nina Janich , Steffen Pappert , Kersten Sven RothPublisher: De Gruyter Imprint: De Gruyter Volume: 12 Dimensions: Width: 17.00cm , Height: 3.70cm , Length: 24.00cm Weight: 1.224kg ISBN: 9783110318104ISBN 10: 3110318105 Pages: 665 Publication Date: 20 March 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Language: German Table of ContentsReviewsAuthor InformationNina Janich, TU Darmstadt; Steffen Pappert, Universität Duisburg-Essen; Kersten Sven Roth, Universität Zürich Tab Content 6Author Website:Countries AvailableAll regions |
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