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OverviewThis distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies. Full Product DetailsAuthor: Arthur A. Raney , Jennings BryantPublisher: Taylor & Francis Inc Imprint: Routledge Dimensions: Width: 17.80cm , Height: 3.50cm , Length: 25.40cm Weight: 1.210kg ISBN: 9780805851892ISBN 10: 0805851895 Pages: 652 Publication Date: 17 April 2006 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsThe importance of Handbook of Sports and Media cannot be overstated. It forges legitimacy and rigor in the study of media and sport, gives scholars ideas on future potential projects from key contributors, and provides vital information on the evolving relationship between two powerful entities. --International Journal of Sport Communication Author InformationArthur A. Raney Tab Content 6Author Website:Countries AvailableAll regions |