Free Delivery Over $100
|
|
|||
|
||||
OverviewThough based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students. Full Product DetailsAuthor: Fabio Musso , Elena Druica , MussoPublisher: Idea Group,U.S. Imprint: Idea Group,U.S. Dimensions: Width: 15.20cm , Height: 3.30cm , Length: 22.90cm Weight: 1.780kg ISBN: 9781466660748ISBN 10: 1466660740 Pages: 685 Publication Date: 30 June 2014 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationFabio Musso University of Urbino, Department of Economics, Society and Politics (DESP), Italy Tab Content 6Author Website:Countries AvailableAll regions |
||||
