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OverviewFull Product DetailsAuthor: Recep Y?lmaz , Bozkurt KoçPublisher: IGI Global Imprint: Business Science Reference Weight: 0.287kg ISBN: 9781799892519ISBN 10: 1799892514 Pages: 315 Publication Date: 31 May 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationRecep Yilmaz, Ph.D., has been working as an Assistant Professor at Ondokuz Mayis University, Faculty of Communication, Public Relations and Publicity Department since 2015 February. Dr. Yilmaz has co-authored six books (Handbook of Research on Effective Advertising Strategies in the Social Media Age, /,i>Traditional and Digital Advertising in 150 Questions, Techniques for Scriptwriting, Advertising in 99 Questions, Keywords in Advertising, Leadership and its Contemporary Dimensions) and has published numerous papers in several journals, conference proceedings and chapters in edited books since he got his MA. His major is Narrative Theory and Advertising. He also has studies on theoretical and literary communication. Some of the graduate courses he has given are ""Narration in Literature, Cinema and Advertising"", ""Historical Development of Communication Science"" and ""Globalization of Financial Institutions and Digital Advertising"". Tab Content 6Author Website:Countries AvailableAll regions |
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