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OverviewThis impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. Full Product DetailsAuthor: Pervez N. Ghauri , V. H. Manek KirpalaniPublisher: Edward Elgar Publishing Ltd Imprint: Edward Elgar Publishing Ltd ISBN: 9781788113250ISBN 10: 178811325 Pages: 432 Publication Date: 28 July 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviews'This book lets you view and understand the crucial nexus of international marketing, particularly market entry, growth, and government activities, and allows you an opportunity to become part of the thinking, planning and discussion. The new vistas offered by this book are substantial.' -- From the foreword by Michael Czinkota, Georgetown University, US 'This book lets you view and understand the crucial nexus of international marketing, particularly market entry, growth, and government activities, and allows you an opportunity to become part of the thinking, planning and discussion. The new vistas offered by this book are substantial.' --From the foreword by Michael Czinkota, Georgetown University, US Author InformationEdited by Pervez N. Ghauri, Professor of International Business, The Department of Strategy and International Business, University of Birmingham, UK and V.H. Manek Kirpalani, Distinguished Professor Emeritus, John Molson School of Business, Concordia University, Canada and Honorary Professor, University of the West Indies at St. Augustine, Trinidad & Tobago Tab Content 6Author Website:Countries AvailableAll regions |
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