Overview

South Korea has transformed from a country devastated by war in the late 1950s to a leading cultural powerhouse of the 21st century. Through the voices of fans, journalists, practitioners and academics, Hallyu! explores the makings of the Korean Wave of cultural influence over the interlinked creative industries of cinema, drama, music, fandom, beauty and fashion. K-Pop legends such as Psy, Blackpink and BTS, and films and dramas such as Parasite and Squid Game feature alongside webtoon comic strips, catwalk shots, contemporary hanbok clothing and cosmetics packaging – just some of the illustrations that capture the creative, colourful and dynamic popular culture of South Korea.

Full Product Details

Author:   Rosalie Kim ,  Youna Kim ,  Dal Yong Jin ,  Soo-Man Lee
Publisher:   V & A Publishing
Imprint:   V & A Publications
ISBN:  

9781838510336

ISBN 10:   1838510338
Pages:   208
Publication Date:   15 September 2022
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction: The Hallyu Origin Story, Rosalie Kim -- K-CULTURE AND SOFT POWER -- Hallyu: Soft Power and Politics, Youna Kim -- Digital Korean Wave: From Esports to K-pop 40, Dal Yong Jin -- Culture Technology and the Future of Hallyu, Soo-Man Lee -- K-DRAMA, WEBTOONS AND FILM -- The Road to Parasite (and Beyond), Darcy Paquet -- Webtoons: From Scrolling to Streaming, Rosalie Kim -- Film Make-up: In Search of the Right Keyword, Song Jong-hee -- The Conundrum of Global Korean Culture: On Squid Game, So Hye Kim -- K-POP AND FANDOM -- Beyond Appropriation and Appreciation: The Cross-Cultural Dynamics of K-pop, Crystal S. Anderson -- 'Into The New World': K-pop Fandom, Civic Engagement and Citizenship in the Global South, Mariam Elba -- K-pop Choreography - An Interview with Lia Kim, Lee Sol -- K-pop's Fictional Universe: Symbols and Hidden Clues in K-pop Music Videos, Dasom Sung -- K-pop and YouTube, Sun Lee -- Pretty Tough: The Aesthetics of K-pop Masculinities, Joanna Elfving-Hwang -- K-BEAUTY AND FASHION -- Formulating K-beauty: A Century of Modern Korean Cosmetics, Yoojin Choi -- Hanbok: Korean Traditional, Contemporary and Fashionable Dress, Yunah Lee -- Korean Street Style, InHae Yeo with Dasom Sung -- K-pop Style -- InHae Yeo interviews Gee Eun

Reviews

'A perfect gift for fans of BTS and Squid Game alike' Evening Standard, A feast for mind, body and soul, gift guide 24th November 2022

Author Information

Rosalie Kim is a Curator in the Asian Department at the V&A.

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