Overview

In the popular imagination, no issue has been more closely linked with the environmental group Greenpeace than whaling. Opposition to commercial whaling has inspired many of the organization's most dramatic and high-profile direct actions -as well as some of its most notable failures. This book provides an inside look at one such instance: Greenpeace's decades-long campaign against the Norwegian whaling industry. Combining historical narrative with systems-theory analysis, author Juliane Riese shows how the organization's self-presentation as a David pitted against whale-butchering Goliaths was turned on its head. She recounts how opponents successfully discredited the campaign while Greenpeace struggled with internal disagreements and other organizational challenges, providing valuable lessons for other protest movements.

Full Product Details

Author:   Juliane Riese
Publisher:   Berghahn Books
Imprint:   Berghahn Books
Volume:   21
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.417kg
ISBN:  

9781785335280

ISBN 10:   1785335286
Pages:   202
Publication Date:   01 May 2017
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Figures Acknowledgements Introduction: Observing Greenpeace through the Systems-theoretic Lens Chapter 1. Antecedents: Greenpeace, Norway and Whales before the Greenpeace Whale Campaign in Norway Chapter 2. 'Greenpeace Should Be a People Persuader and Stand United Internationally': Greenpeace in Sweden and Denmark Chapter 3. 'Campaigning Against Each Other': Greenpeace Norway Chapter 4. 'Fuck Greenpeace, but Save the Whales': Greenpeace Campaigning in Norway in 1998-99 Chapter 5. 'From Direct Actions to Dialogue': Greenpeace Campaigning in Norway from 2000 onwards Conclusion: Fuck Greenpeace, but Save the World Appendix: Some Additional Systems-theoretic Explanations Bibliography Index

Reviews

<em> </em>Hairy Hippies and Bloody Butchers <em>describes with deep insight the Greenpeace campaign against whaling in Norway. The author manages to give an intimate account of her subject while keeping the analytical perspective of a scholar. By applying Luhmann's systems theory, she brings a new approach to the study of activism. Her book is essential reading for those who want to understand how Greenpeace campaigns, and for those who want to improve their own campaigning skills. </em> <strong>- Gerd Leipold</strong>, former Executive Director, Greenpeace International</p>

<em> </em>Hairy Hippies and Bloody Butchers <em>describes with deep insight the Greenpeace campaign against whaling in Norway. The author manages to give an intimate account of her subject while keeping the analytical perspective of a scholar. By applying Luhmann's systems theory, she brings a new approach to the study of activism. Her book is essential reading for those who want to understand how Greenpeace campaigns, and for those who want to improve their own campaigning skills. </em> <strong>. Gerd Leipold</strong>, former Executive Director, Greenpeace International</p>

Author Information

Juliane Riese is Associate Professor of Business Economics at Ostfold University College in Halden, Norway.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions