Overview

This practical handbook is designed for everyone interested in supplying cut flowers to the EU. It is divided into four sections. Section 1 covers the markets of the 15 EU member states and Switzerland, looking at what they have in common and their differences, and covering six major markets in detail. Section 2 features production, post-harvesting handling and markets for the following selected products which offer potential for Commonwealth exporters: alstroemeria, carnations, eustoma, gypsophila, roses, zanthedeschia, bulbs and corms, summer flowers, orchids, tropical exotic flowers and foliage. Section 3 presents concise specialist articles on topics common to all markets and products: marketing, new product formulations, air freight and handling, audit and traceability, pack houses, crop and product development trials. The final section gives details of regulations, standards, contacts and trade fairs.

Full Product Details

Author:   Commonwealth Secretariat
Publisher:   Commonwealth Secretariat
Imprint:   Commonwealth Secretariat
Dimensions:   Width: 14.80cm , Height: 1.40cm , Length: 21.00cm
Weight:   0.463kg
ISBN:  

9780850926637

ISBN 10:   0850926637
Pages:   212
Publication Date:   01 January 2001
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Spiral bound
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

INTRODUCTION Aims Layout CHAPTER 1 Market Overview The European Union Europe as a Market International Trade Suppliers to the European Market Structure of the European Market The Major Markets of Europe CHAPTER 2 Product Studies Scope Layout CHAPTER 3 Specialist Topics Marketing New product formulations Airfreight and handling Audit and traceability Code aims and objectives Management responsibilities and documentation Code content MPS-The Dutch Floriculture Environment Project Pack Houses Summary Crop and product development trials Product or crop Key issues associated with startup Key competitive issues E-business Market price information The Euro ANNEXES

Reviews

'This ambitious and methodologically sophisticated study offers a contribution to the ongoing debate on trade liberalisation and South Asian economy and market.' - Journal of International Trade Law and Policy, Vol. 7 No. 1, 2008.

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